Having grown up in an entrepreneurial family, Christêl's passion has always revolved around helping entrepreneurs find reliable, yet cost-effective ways to grow their business. 

Her studies at as the then Rand Afrikaans University taught her the importance of strategic marketing planning, but it was only after years of hands-on experience that she has found a way to transform a concept developed for the corporate environment, into a viable option that can be rolled out in an entrepreneurial company.